Product designer Liam Mooney, has been designing products and furniture under his own label since, 2006. And as one of the founding members of the Whatiftheworld / Design Studio, he was responsible for promoting the work of young South African designers.

He has exhibited his work extensively around the world; New York, London, Scandinavia; and in 2008, won the best lighting designer of the year award, from Elle Decoration South Africa’s, EDIDA awards.


Our studio focuses on the design and developement of an inhouse range of furniture and depending on the brief, we do accept bespoke furniture commissions. In addition to furniture and homeware, we offer interior design and creative direction services. Clients have included - The multiple award winning Grand Daddy Hotel (CPT), Daddy Long Legs Hotel (CPT), Vitamin Water (JHB & CPT), Wild Olive (CPT), Superette (CPT), Neighbourgoods Market (CPT) and Clarkes Bar and Dining Room (Cpt).